OUR NETWORK

ADVERTISING WORK

IN JAPAN

FUN, CONNECT, CUTE

AN ENTERTAINMENT SPACE

THAT OVER 10,000 GIRLS ARE PASSIONATE ABOUT

SHISEIDO/MAJOLICA MAJORCA

For the launch of Shiseido’s new makeup brand “Majolica Majorca”, we were in charge of planing, production
and management of special events held in collaboration with the fashion buildings in Harajuku and Shinsaibashi.

More than 10,000 high school girls had participated in this new product experience such as talk events,
photo sessions, giveaway souvenirs. More than 1 million tweets were spread across the internet.

In particular, the limited design umbrella as an giveaway souvenirs had become
a hot topic on instagram as a fashionable gadget for high school girls!

THE ULTIMATE “GIRI CHOCO” IS HERE

YURAKU CONFECTIONERY / BLACK THUNDER

We started the campaign with the advertising message of the new Black Thunder campaign,
Chocolate that is instantly recognizable as ”giri-choco” at a glance.

We set up a poster space in the underground passage of Shinjuku Station
and set up a sampling machine (vending machine) to distribute cans of “giri-choco”
on a first-come, first-served basis.

This event attracted a lot of attention from the mass media,
and its PR effect is worth several hundred million yen.

This event was held in 2013, but it is still widely spread on social networking sites
as a tradition of the Valentine’s Day season.

ADVERTISING WORK

IN VIETNAM

FEEL JAPAN IN VIETNAM

For the first time, Vietnamese audience could enjoy “Tezuma” – Japanese traditional magic show
at Feel Japan in Vietnam 2019. There was also the brand new launch of Fukubukuro – event application platform
that helped connect exhibitors and visitors by delivering useful information, promotion schemes
and stamp collection activity for visitors to enter the lucky draw.

BUS MEDIA